EFI DirectSmile

Print isn’t dead but it will only survive being part of a bigger whole

DirectSmile is software that allows you to create, personalise and automate marketing across web, e-mail, mobile, social and print media. It doesn’t require any programming skills, and it integrates with your existing CRM system. OK, fine, but what has that to do with printing per se? What if I told you EFI acquired the software in July and already had a hugely successful user conference? How many printer manufacturers do you know who have a vision that extends beyond metal and “units-in-the-field” — I can count them on one hand.

Analysis

EFI DirectSmile

Print isn’t dead but it will only survive being part of a bigger whole

DirectSmile is software that allows you to create, personalise and automate marketing across web, e-mail, mobile, social and print media. It doesn’t require any programming skills, and it integrates with your existing CRM system. OK, fine, but what has that to do with printing per se? What if I told you EFI acquired the software in July and already had a hugely successful user conference? How many printer manufacturers do you know who have a vision that extends beyond metal and “units-in-the-field” — I can count them on one hand.

News

Apple’s iBeacon and your iPhone 6 – the future of the smart poster

Proximity marketing using technologies like QR codes and NFC smart tags is relatively well-established, but slow to mass adoption. However, the development of Bluetooth low energy (BLE) iBeacons by technology giant Apple offers an exciting alternative with even greater potential. And with the release of the iPhone 6 and iOS8, rumour has it that Apple are about to take iBeacons and NFC into the mainstream.

Vybrant F1600

Fujifilm announces availability of Vybrant F1600 inkjet printer

Fujifilm announced the commercial launch of the Vybrant F1600 at Viscom Paris 2014, France (9th – 11th September), following its preview at FESPA Digital earlier this year. The Vybrant F1600 is a new 1.6m roll-to-roll large format printer targeted at the sign industry, featuring Fujifilm’s patented FUZE hybrid UV Ink technology.

EFI DirectSmile

Print isn’t dead but it will only survive being part of a bigger whole

DirectSmile is software that allows you to create, personalise and automate marketing across web, e-mail, mobile, social and print media. It doesn’t require any programming skills, and it integrates with your existing CRM system. OK, fine, but what has that to do with printing per se? What if I told you EFI acquired the software in July and already had a hugely successful user conference? How many printer manufacturers do you know who have a vision that extends beyond metal and “units-in-the-field” — I can count them on one hand.

Xeikon Web varnishing module

Xeikon launches the Web Varnishing Module

Xeikon has expanded the inline finishing options available for its digital presses with the development of the Web Varnishing Module, an extremely versatile unit that can apply UV or aqueous varnish on one side of a wide range of substrates. These substrates include self-adhesive label materials, coated papers, unsupported films and coated paper board. This new and compact unit will have its worldwide launch on the company’s booth 6135 at Labelexpo Americas 2014 and will be commercially available from early 2015.

Xeikon launches SuperBlack toner

Normal black toner produces a density of 1.8, while a new SuperBlack launched by Xeikon provides a density of 2.2-2.4. SuperBlack is a spot color that can be applied using the fifth color station of a Xeikon digital press.

EFI unveils optimized ERP and One-Pass LED inkjet label print, varnish and cut workflow at Labelexpo

At the Labelexpo Americas tradeshow, EFI, a world leader in customer-focused digital printing innovation is showing the first fully in-line LED inkjet digital printing system with flexo varnish, lamination, in-line laser cutting and slitting for lean label production. The production line features the 13-inch wide EFI Jetrion 4950LX LED narrow web press now available with a new white ink module. The new end-to-end production line makes its debut amid increasing momentum among Jetrion customers: EFI has just surpassed the 200-press milestone for its installed base of Jetrion equipment.

Polish Label printer Etiko banks on Esko Full HD Flexo

To get the latest state-of-the-art technology was the primary reason Polish label printer Etiko decided to invest in Esko Full HD Flexo for Labels, as well as the CDI plate imaging technology. Etiko specialises in self-adhesive labels on rolls and was one of the first companies in Poland to work with Esko’s advanced screening process and the associated standardised procedures required for the highest quality label printing. The company’s objective was to gain competitive advantage with the ability to achieve high solid ink density, greater stability in the highlights and a wider colour gamut.

Fujifilm’s euromedia range freshens up PSW premises with a colourful touch

Specialist print and media supplier and Fujifilm reseller, PSW, has revamped its premises located in Studley with an array of colourful images printed on an extensive range ofeuromedia materials. PSW undertook the makeover to demonstrate the full potential of Fujifilm’s euromedia range and promote the creative applications than can be accomplished with them.

Getting the inside track on inkjet at The Inkjet Conference

Fast-paced developments in inkjet engineering and nanoparticles will be among the topics highlighted at the inaugural Inkjet Conference (www.TheIJC.com), staged by ESMA, a leading, non-profit association in Europe for specialist printing manufacturers of screen and digital print technology, at the Swissôtel in Neuss, Düsseldorf, Germany, 30 September and 1 October 2014.